Sydney Sweeney Sports Ad

The original Novig commercial. The context behind it.

Watch the Ad Read the Summary

Novig is Just SportsOfficial · 58 sec

Choose play to watch the official ad.

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English captions are available on YouTube.

Why people disagree

Read the full context

The criticism

Some female athletes argue that the sexualized presentation draws attention to women’s bodies rather than their sporting skill and achievement.

Athlete responses · Front Office Sports

Other perspectives

Golfer Charley Hull defended the ad. Novig’s CEO described Sweeney’s involvement in the visuals and messaging. These are individual accounts, not a public opinion poll.

Hull’s interview · CEO’s response at 4:15

Public comments also question gambling promotion. That concern is distinct from the debate about women’s representation.

Community example · Reddit

The questions behind the ad

Direct answers. Sources you can check.

Why did it spark criticism?

Athletes’ concerns, the company’s response and the different arguments behind the debate.

How much did Novig pay her?

The equity partnership is public. A verified fee and ownership percentage have not been disclosed in the checked sources.

Find Official Campaign Photos

Find seven campaign stills in Novig’s press folder, with their original formats and dimensions.

Was the concept her idea?

What Sweeney and Novig’s CEO have said about her creative involvement.

A few more answers

What if the video will not play?

Choose Use official backup below the player, or open the official commercial on YouTube or Novig. Source switching does not start playback; press play in the selected player. English captions are available on YouTube; captions for the backup video have not been verified.

Is there another official video?

Novig also published a separate 15-second video titled Trade Responsibly. It is a companion spot, not the full version of the main commercial. View source

What song is used in the ad?

Digital Music News identifies the track as Come Down by Anderson .Paak. This is a reported identification; we have not obtained official music credits. View source

Sources & verification

Sources checked September 26, 2026. Official statements, reported events and individual opinions are attributed to their sources.